Our Newsletter. The Essence of SANTOS and Our Journey in Real Estate.
At SANTOS Holdings, our name isn’t just a label—it’s our identity. SANTOS embodies the core values that drive us. These principles guide every project we undertake, fueling our innovation and success in the competitive real estate industry. Discover how these values define our work and why choosing SANTOS Holdings could be the key to unlocking your next opportunity.
The Entrepreneurial Spirit
“The way to get started is to quit talking and begin doing.” — Walt Disney Henry Russell, the CEO of SANTOS Holdings, leaned back in his chair, contemplating the meaning of the wo...
The Numbers Behind the Vision
“Profit is not the purpose of a business, but rather the test of its validity.” — Peter Drucker Henry Russell, the CEO of SANTOS Holdings, stood at the edge of the construction si...
Cultivate Courage in Real Estate
“Courage is resistance to fear, mastery of fear—not absence of fear.” – Mark Twain Henry Russell, the CEO of SANTOS Holdings, sat in his office overlooking the bustling streets ...
Counting Our Blessings
“Gratitude is not only the greatest of virtues, but the parent of all the others.” – Marcus Tullius Cicero It was Friday, January 10, 2025, and the sun streamed through the large ...
Unlock Potential of 100 Division Street Project
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau As we move closer to finalizing the financing for our ambitious project, 100 Blue Oce...
Training Others for Success
“The only thing worse than training your employees and having them leave is not training them and having them stay.” – Henry Ford Henry Russell, the CEO of SANTOS Holdings, stood ...
Conquering Challenges
“Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine Henry Russell, CEO of SANTOS Holdings, stood before the site of t...
Honesty in All Things
“The greatest homage we can pay to truth is to use it.” — Ralph Waldo Emerson Emerson, a key figure in American philosophy, believed that truth and honesty should guide our actions. This...
Yes, Put People First
“The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi This aligns with Richard Du’s vision of prioritizing people and community in development....
The New Agora: Blue Ocean
“We cannot live only for ourselves. A thousand fibers connect us with our fellow men.” – Herman Melville This quote encapsulates the essence of Blue Ocean—creating a space where people...
Life’s True Priorities
“Happiness depends more on the inward disposition of mind than on outward circumstances.” — Benjamin Franklin With Richard Du’s principles, emphasizing that true fulfillment and wisdom...
Culture in Manhattan
“Culture is the arts elevated to a set of beliefs.” — Thomas Wolfe The role of culture as a guiding force that shapes and elevates communities, making it perfect for your reflection on h...