“I do the very best I know how – the very best I can; and I mean to keep on doing so until the end.”
~ Abraham Lincoln
From the desk of Henry Russell, CEO of SANTOS Holdings
As CEO and my founder and chairman, Richard Du, who collectively leads SANTOS Holdings, I’m dedicated to shaping New York City’s future. Working hard and committing yourself to excellence is the foundation of our success at SANTOS Holding. As I sit here today, gazing across the vast NY skyline, I consider my journey through the hardships, challenges, and triumphs of SANTOS Holdings’ early days.
When we opened the doors of SANTOS Holdings, we faced vast market fluctuations, walking blind to the future of the business, making each decision a make-or-break situation. One wrong move could have ended in a monumental disaster. Yet, instead of backing down and being forward-thinking, I used my knowledge of past mistakes, placing my entire focus on the present and long-term future, giving everything I had to the company. These key priorities guide my business decisions.
Doing your utmost in business is about attempting to excel and succeed as a professional and in business. Doing your best involves putting in the maximum time, energy, and resources necessary to achieve goals and overcome challenges. This includes working long hours, taking on additional responsibilities, and sacrificing to drive success. By doing your utmost, no matter your occupation or level or status, you demonstrate your commitment to excellence, setting a high standard for yourself and others. It’s a key principle of effective leadership here at SANTOS Holdings, one I am extremely proud of, and is the key factor in achieving our business success.
With over forty years of experience, I strive to inspire our team, always emphasizing that every day is not just another day. I said, “Each day is a gift and a rare chance to excel, ideate, create, innovate, and contribute to pursuing greatness. That’s who we are at SANTOS Holdings. Everyone on our team, no matter the role, is integral to our mission and process.”
While walking through the office one afternoon, I saw this in real time. I noticed our custodian, Tom, meticulously polishing the floors, so I stopped to thank him for his dedication and chatted with him. “You set the stage for our success,” I said. Thank you for doing your best.”
The simple acknowledgment brought a gleam to his eyes. As executives at SANTOS Holdings, we understand our leadership relies on inspiring others, while the teams understand the importance of their uplifting contributions. In our workplace, every action has a purpose, from brainstorming to sweeping.
As the sun fades across the New York skyline, I reflect on SANTOS Holdings’ journey. I think about everyone at SANTOS Holdings embracing a mindset of doing their utmost and, by doing so, seeing our company continue to thrive. It is with that spirit that we are building dreams, not only structures.
I’m proud that everyone here at SANTOS Holdings has kept the spirit of partnership, passion, and excellence alive for future generations. This is where SANTOS Holdings’ commitment is strong and vast for our city, with high aspirations of everyone on our team giving me and everyone here a renewed purpose.
SANTOS Holdings is more than just a company for me; it’s a community that thrives on growth and contribution. New York City is home to dreams and ambitions, and SANTOS Holdings stands as a shining beacon of what it means to work together.
If you are interested in learning more about SANTOS Holdings’ commercial real estate offerings, contact us today to explore the immense possibilities.