Our Newsletter. The Essence of SANTOS and Our Journey in Real Estate.
At SANTOS Holdings, our name isn’t just a label—it’s our identity. SANTOS embodies the core values that drive us. These principles guide every project we undertake, fueling our innovation and success in the competitive real estate industry. Discover how these values define our work and why choosing SANTOS Holdings could be the key to unlocking your next opportunity.

All of a Sudden: The Life of an Entrepreneur
This powerful new book, launching June 1st, reveals the raw, real-life journey of building a business from the ground up — through uncertainty, risk, and resilience. A must-read for entrepreneurs, d...

Join the Santos Holdings Journey: Building Community & Talent
Diego Lares, Communications Director at Santos Holdings, shares the vision behind an ambitious new project and the company’s passion for building vibrant teams. Ready to make an impact? Discover why...

From the Battlefield to Boardrooms: Henry Russell’s Mission-Driven Journey to New York Real Estate
At Santos Holdings, leadership isn’t just a buzzword—it’s the foundation of everything we do. And no one embodies that better than our CEO, Henry Russell. Born and raised in Baltimore, He...

About the Author
I reside in Brooklyn, NY, with my amazing wife, Judy. Let’s be honest—I definitely married up! Judy is not just a wonderful partner, but also a remarkable person who has taught me invaluable lesso...

Why I Encouraged Richard Du to Write this Book
“True resilience isn’t just about weathering storms — it’s about inspiring others to sail toward their own horizons. Together, we build more than success; we build purpose.” — Henr...

Behind the Vision of Leading the 100th St. Division Project | Blue Ocean
Discover the 100 Division Project by 100 Blue Ocean—a community-focused development led with purpose, innovation, and teamwork to create a lasting impact. Built to inspire. Designed to give back.

Transforming the World Through Real Estate | Join Santos Holdings Today!
At Santos Holdings, we create thriving communities and investment opportunities through real estate. With a focus on innovation and impact, we build spaces that inspire growth and success. Join us and...

The Blue Ocean Project: Transforming Chinatown Like Never Before!
The Blue Ocean Project is a groundbreaking initiative set to transform Chinatown with stunning ocean-themed designs and vibrant community spaces. Bringing a fresh, coastal vibe to the city, this proje...

Exciting New Development | Blue Ocean in Manhattan, NY
Santos Holdings, led by CEO Henry Russell, is bringing a transformative new development to Chinatown, NYC! This multi-level project features a modern restaurant, sports and family activities, and a st...

The Enduring Power of Vision: Richard Du’s Principles for Real Estate Success
From the desk of Henry Russell, CEO and Co-founder of SANTOS Holdings As CEO and co-founder of Santos Holdings, I’ve benefited immensely from the wisdom of my colleague and mentor, Ric...

The Power of a Strong Team
Discover how Santos Holdings, founded by Richard Du and led by CEO Henry Russell, is building a powerhouse team for success. With expert leadership, strategic execution, and top industry talent, this ...

The Powerful Influence of 10,000 Hours
“Ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything.” —Unknown From the desk of Richard Du,...