New York City’s Lower East Side, a remarkable transformation was underway. At 100 Division Street, Richard Du, the Founder and CEO of SANTOS Holdings, was excited to spearhead his latest project: Blue Ocean. This ambitious venture was set to become a cornerstone of the community, harmoniously blending with the significant developments taking place around it.
Richard had always believed in the power of collaboration, and the success of Blue Ocean was rooted in the partnerships forged with various City, State, and Federal agencies. These collaborations were particularly crucial as the East Side Coastal Resiliency (ESCR) project was set to create a 2.4-mile flood protection system, integrating floodwalls and floodgates into the local landscape. Richard envisioned the flood protection not as an obstacle, but as a complement to the lively atmosphere of the neighborhood, enhancing the safety and beauty of the area.
“I truly believe that in just 2 to 3 years, once all these projects are completed, this place is going to be phenomenal,” Richard remarked during a community meeting. His enthusiasm was contagious as he spoke about the improvements, including significant investments in underground drainage systems that would enhance the capacity of the sewer infrastructure, ensuring that the community was well-prepared for the future. Richard was particularly excited about how Blue Ocean would connect with the upcoming Essex Crossing development. This expansive project, which included over 1,000 new residences, 350,000 square feet of office space, and 300,000 square feet of retail space, promised to enhance the unique flavor of the Lower East Side. The Market Line, a world-class underground marketplace, would offer residents and visitors a vibrant shopping and dining experience, seamlessly linking to Blue Ocean.
As Richard envisioned Blue Ocean, he imagined a lively space where people could gather to enjoy the best food, service, and atmosphere the city had to offer. The project would feature recreational amenities like bowling, archery, and table tennis, creating a community hub that catered to families and friends alike. “We’re not just building a venue; we’re creating a destination,” Richard explained to his team. “With the new green spaces and cultural institutions like the International Center of Photography nearby, Blue Ocean will be a place where people come together to celebrate life.”
The Downtown Revitalization Program further fueled Richard’s optimism. With a $20 million state funding boost to revamp East Broadway Mall, Forsyth Plaza, and Kimlau Square, the entire neighborhood was poised for renewal.
Richard knew that these enhancements would not only beautify the area but also attract more visitors and residents, ultimately benefiting all local businesses, including Blue Ocean. He was committed to ensuring that his project would be a part of this revitalization, contributing to the vibrant tapestry of culture and community that defined the Lower East Side.
As construction began at 100 Division Street, Richard made it a priority to keep the community informed and engaged. He hosted regular open forums, inviting local residents to share their thoughts and ideas about Blue Ocean. “Your input is invaluable to us,” he told them. “We want this space to reflect our community’s values and needs.”
The response was overwhelmingly positive. Residents expressed excitement about the recreational offerings and the opportunity for outdoor gatherings in the nearby green spaces. Many shared their hopes for a community where people could connect, celebrate, and enjoy the arts, and Richard listened intently, taking notes on their suggestions.
With each passing month, Blue Ocean began to take shape, and so did the surrounding developments. The ESCR flood protection system progressed steadily, with floodwalls and floodgates being integrated seamlessly into the landscape. Richard often walked the site, envisioning how his project would complement these enhancements. He pictured families enjoying a meal at Blue Ocean, feeling secure knowing that they were protected from flooding, while also experiencing the joy of the vibrant community around them.
As Richard continued to oversee the project, he kept an eye on the progress of Essex Crossing, particularly the new amenities that would soon open their doors. The Regal Cinemas, Trader Joe’s, and Target were set to offer unparalleled convenience and entertainment. The Gutter Bowling alley promised a fun destination for both locals and visitors, adding to the allure of the Lower East Side.
“I want Blue Ocean to be a gathering place where people create memories,” Richard said, reflecting on his vision. “With everything coming together—the flood protection, the new residences, the marketplace—we’re not just building a business; we’re fostering a community.”
As the grand opening approached, excitement buzzed through the neighborhood. Richard envisioned a bustling Blue Ocean filled with laughter, games, and the aroma of delicious food. He saw families enjoying recreational activities, friends gathering for drinks, and local artists showcasing their talents in a vibrant atmosphere.
Richard’s unwavering belief in the potential of Blue Ocean was matched only by his commitment to integrity and collaboration. He knew that by fostering strong relationships with the community and stakeholders, he could create a project that would thrive for years to come.
In the end, Blue Ocean was more than just a building; it became a symbol of hope and renewal for the Lower East Side, especially Chinatown, NY.